ad server
noun
: a Web server that provides advertisements and advertising services to websites
In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …—
Lee Weiner
Lee WeinerExamples of ad server in a Sentence
Recent Examples on the Web
Many of those pushing for a Google breakup are those who, unsurprisingly, stand to benefit the most: owners of demand-side platforms, ad servers, and supply-side platforms that directly compete with Google's ad tech, or the publishers who feel their revenues have been reduced by unfair ad auctions.
—David Doty, Forbes.com, 22 May 2025
The ad server, meanwhile, is a tool that publishers use to list and sell ads on their sites.
—Ryan Whitwam, ArsTechnica, 2 May 2025
Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia said in a decision that Google illegally maintained and acquired a monopoly in two markets for advertising technology — publisher ad servers and the market for ad exchanges.
—Queenie Wong, Los Angeles Times, 17 Apr. 2025
Publisher ad servers are platforms that store and manage ad inventory for websites, while ad exchanges markets sit between buyers and sellers.
—Hannah Parry, MSNBC Newsweek, 17 Apr. 2025
See All Example Sentences for ad server
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David Doty, Forbes.com, 22 May 2025
The ad server, meanwhile, is a tool that publishers use to list and sell ads on their sites.
—Ryan Whitwam, ArsTechnica, 2 May 2025
Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia said in a decision that Google illegally maintained and acquired a monopoly in two markets for advertising technology — publisher ad servers and the market for ad exchanges.
—Queenie Wong, Los Angeles Times, 17 Apr. 2025
Publisher ad servers are platforms that store and manage ad inventory for websites, while ad exchanges markets sit between buyers and sellers.
—Hannah Parry, MSNBC Newsweek, 17 Apr. 2025
See All Example Sentences for ad server
Cite this Entry
“Ad server.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20server. Accessed 31 May. 2025.
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