ad server

noun

: a Web server that provides advertisements and advertising services to websites
In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …Lee Weiner

Examples of ad server in a Sentence

Recent Examples on the Web
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Many feature an abundance of banners administered by popular programmatic ad servers like Criteo and Sharethrough. Kate Knibbs, WIRED, 15 Jan. 2025 According to the Bureau, Google holds a market share of 90 percent in publisher ad servers, 70 percent in advertiser networks, 60 percent in demand-side platforms, and 50 percent in ad exchanges in Canada. Thomas G. Moukawsher, Newsweek, 29 Nov. 2024 Canada’s bureau is asking the tribunal to order Google to sell DoubleClick for Publishers, its publisher ad server, and AdX, its ad exchange services. Lauren Irwin, The Hill, 29 Nov. 2024 The first is that, when defined in this way, Google utterly dominates: the DOJ estimates Google’s publisher ad server, known in this case as DoubleClick For Publishers (DFP), has about 90 percent market share in the US. Lauren Feiner, The Verge, 1 Oct. 2024 See all Example Sentences for ad server 

Word History

First Known Use

1996, in the meaning defined above

Time Traveler
The first known use of ad server was in 1996

Dictionary Entries Near ad server

Cite this Entry

“Ad server.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20server. Accessed 19 Jan. 2025.

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