affinity marketing
noun
: marketing directed specifically toward a group of people who have a common interest, support a common cause, etc. : marketing directed toward a particular affinity group
A Dallas-based company's new twist on affinity marketing—selling electricity to the fans of the Texas Longhorns and Texas Aggies—appears to be a first for electricity providers and may represent a new way to reach customers in Texas …—
Vicki Vaughan, Houston Chronicle, 31 Aug. 2010
Vicki Vaughan, Houston Chronicle, 31 Aug. 2010Dictionary Entries Near affinity marketing
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“Affinity marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/affinity%20marketing. Accessed 26 Nov. 2024.
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