brand building
noun
variants
or brand-building
: the activities associated with establishing and promoting a brand
Consumers are using wikis, blogs, and social networks to make an impact on brand building, publishing, and even product creation.—
Heather Green, Business Week, 29 Sept. 2008
Heather Green, Business Week, 29 Sept. 2008
brand builder
noun
or brand-builder
plural brand builders or brand-builders
These days, even the wiliest brand-builders are at least a little anxious about the emerging teen-age market …
—Hal Espen, New York Times Magazine, 21 Mar. 1999
Hal Espen, New York Times Magazine, 21 Mar. 1999
Dictionary Entries Near brand building
Cite this Entry
“Brand building.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/brand%20building. Accessed 22 Nov. 2024.
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