counterprogramming
noun
coun·ter·pro·gram·ming
ˌkau̇n-tər-ˈprō-ˌgra-miŋ 
-grə-
: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors
Examples of counterprogramming in a Sentence
Recent Examples on the Web
In a bit of strategic counterprogramming, M3GAN 2.0‘s release date places the PG-13 horror sequel opposite Apple/Warner Bros.’ Brad Pitt racing film F1, smack in the middle of a box office season typically devoted to straight male-skewing action movies and family fare.
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Rebecca Keegan, HollywoodReporter, 13 June 2025
May 25, 2025 Naturally, fans and experts have begun recognizing WWE's counterprogramming against AEW.
—Jeremy Hanna, MSNBC Newsweek, 27 May 2025
Ari Aster and Danny Boyle have cooked up the counterprogramming with some unseasonably bleak thrills.
—A.a. Dowd, Vulture, 20 May 2025
The studio even came up with the perfect counterprogramming for Oppenheimer: It was called Coyote vs Acme, basking in the afterglow of Looney Tunes.
—Peter Bart, Deadline, 24 Apr. 2025
See All Example Sentences for counterprogramming
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Rebecca Keegan, HollywoodReporter, 13 June 2025
May 25, 2025 Naturally, fans and experts have begun recognizing WWE's counterprogramming against AEW.
—Jeremy Hanna, MSNBC Newsweek, 27 May 2025
Ari Aster and Danny Boyle have cooked up the counterprogramming with some unseasonably bleak thrills.
—A.a. Dowd, Vulture, 20 May 2025
The studio even came up with the perfect counterprogramming for Oppenheimer: It was called Coyote vs Acme, basking in the afterglow of Looney Tunes.
—Peter Bart, Deadline, 24 Apr. 2025
See All Example Sentences for counterprogramming
Cite this Entry
“Counterprogramming.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/counterprogramming. Accessed 19 Jun. 2025.
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