cross-sell
verb
cross-sold
ˈkrȯs-ˈsōld
; cross-selling; cross-sells
: to sell or promote (a different or related product or service) to an existing customer
In addition, banks, brokers, and insurance companies now cross-sell each other's traditional products.—Bill Stoneman
… increasing its revenue from high-margin services by cross-selling financing and fleet management and equipment.—Claudia H. Deutsch
cross-selling
noun
A big no-no is cross-selling, e.g., trying to persuade a senior to get a reverse mortgage and use the funds to buy an annuity or other financial product.
—Cybele Weisser
Cite this Entry
“Cross-sell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-sell. Accessed 25 Mar. 2025.
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