ethos

noun

ˈē-ˌthäs

Synonyms of ethos next

: the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution

also : ethic sense 1d

Did you know?

In Greek, ēthos means “custom” or “character.” As originally used by Aristotle, it referred to a person’s character or personality, especially with respect to a balance between passion and caution. In English, ethos is used today to refer to the practices or values that distinguish one person, organization, or society from others. In rhetoric, ethos is often studied alongside pathos and logos as a technique to successfully persuade an audience. Related terms in the English language include ethics (“a branch of philosophy dealing with what is morally right or wrong”) and ethology (“a branch of knowledge dealing with human character and with its formation and evolution”).  

Examples of ethos in a Sentence

The company made environmental awareness part of its business ethos. They are working to keep a democratic ethos alive in the community.

Recent Examples on the Web

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The Little Nell—both demonstrate how luxury labels can integrate their products and ethos into guest experiences. —

Kaleigh Moore, Forbes, 13 Jan. 2025 Since its establishment, the company’s ethos has been centered on community involvement with a focus on underprivileged youth. —

Molly Peck, USA TODAY, 12 Jan. 2025 This week, that local ethos has stretched a bit further. —

Emma Bowman, NPR, 10 Jan. 2025 For Freedoms’ ethos of civic engagement and question-raising — and their nonprofit status — prevents them from engaging specific candidates or parties. —

Travis Diehl, New York Times, 8 Jan. 2025 See all Example Sentences for ethos