fast fashion

noun

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers

For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.—

The Economist

Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.—

Nedra Rhone

In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."—

Azeen Ghorayshi

—usually hyphenated when used before another noun

fast-fashion chains/retailers

Examples of fast fashion in a Sentence

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Those licenses included Volcom, RVCA and Billabong, per Bloomberg. Between the lines: A combination of a steep sales decline following a pandemic boom with higher interest rates and competition from fast fashion were contributors to the bankruptcy, per reports. —

Richard Collings, Axios, 4 Feb. 2025 Consumers can expect higher clothing prices, particularly in the fast fashion and budget retail sectors. —

Anders Fogh Rasmussen, Newsweek, 4 Feb. 2025 The traditional department stores have suffered in the face of withering competition from giants like Walmart and Target, as well as fast fashion brands and online retailers. —

Alexis Simendinger, The Hill, 24 Dec. 2024 The Federal Trade Commission is sending refunds totaling nearly $2.4 million to customers of fast fashion retailer Fashion Nova. —

Suhauna Hussain, Los Angeles Times, 28 Jan. 2025 See all Example Sentences for fast fashion