focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

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On Thursday, Feb 6, during a focus group with parents, teachers and public and private school and early childhood program representatives, the discussion zeroed in on the high levels of stress and anxiety among students, teachers and parents, as well as the sedentary lifestyle of young people. —

Michelle Marchante, Miami Herald, 11 Feb. 2025 Doritos enlisted a focus group, consisting of Patrick Mahomes, Chris Jones, Creed Humphrey and Xavier Worthy to judge fan ideas for a commercial. —

Lawrence Dow, Fort Worth Star-Telegram, 6 Feb. 2025 Caveat: While a focus group is not a statistically significant sample like a poll, the responses show how some voters are thinking and talking about current events. —

Thomas Wheatley, Axios, 27 Jan. 2025 Customer focus groups provide valuable feedback for initial perceptions of the brand and what adjustments need to be made. —

Lauren Pasquale Bartlett, Forbes, 23 Jan. 2025 See all Example Sentences for focus group