price war

noun

: commercial competition characterized by the repeated cutting of prices below those of competitors

Examples of price war in a Sentence

The airlines are engaged in another price war.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
When faced with the choice of letting a new entrant into a market, an incumbent might threaten a price war detrimental to both, but when faced with the entrant’s decision to enter despite the threats, change to accommodating the new entrant. Vineer Bhansali, Forbes.com, 2 Apr. 2025 Martin Schutt | picture alliance | Getty Images China’s Contemporary Amperex Technology posted a 9.7% drop in annual revenue, a stock exchange filing showed on Friday, as a price war in the mainland electric vehicle market ensnared the world’s largest battery maker. Anniek Bao, CNBC, 14 Mar. 2025 Alibaba, locked in a price war for customers in China, is asking for no fee and letting everyone make use of its new model. Bloomberg, The Mercury News, 12 Mar. 2025 Japan's three major beef bowl chains —Yoshinoya Holdings, Sukiya, and Matsuya—underwent a fierce price war in the 1990s, establishing Japanese fast-food chains' core values and cost structures. Russell Flannery, Forbes, 1 Mar. 2025 See All Example Sentences for price war

Word History

First Known Use

1895, in the meaning defined above

Time Traveler
The first known use of price war was in 1895

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Cite this Entry

“Price war.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/price%20war. Accessed 12 Apr. 2025.

Last Updated: - Updated example sentences
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