prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Related article Comcast to spin off its cable channels, including MSNBC and CNBC, into separate company Maddow’s weeknight return comes as cable news networks have seen a downturn in viewership, including in prime time. Liam Reilly, CNN, 13 Jan. 2025 Then, in the third round, No. 28 Alexei Popyrin beat Djokovic in prime time at Arthur Ashe Stadium with Blue Owl plastered across his left sleeve. Matt Craig, Forbes, 12 Jan. 2025 President Joe Biden will give his farewell address to the nation in prime time on Wednesday, Jan. 15, the White House announced Friday. Michelle Stoddart, ABC News, 10 Jan. 2025 December is prime time for viewing lupins that bloom in a variety of vibrant purples, pinks, and blues. Erica Zazo, Outside Online, 9 Jan. 2025 See all Example Sentences for prime time 

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

Dictionary Entries Near prime time

Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 18 Jan. 2025.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!