prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The revamped prime time lineup includes ending Alex Wagner Tonight, which aired at 9 p.m. ET Tuesdays through Fridays. Mark Joyella, Forbes, 25 Feb. 2025 So, Fox could maximize its choices by drafting the 104th edition of Ohio State-Illinois into Friday prime time and then air the 99th installment of the Iowa-Wisconsin rivalry on Big Noon. Scott Dochterman, The Athletic, 21 Feb. 2025 Meta tabled its efforts to build consumer brain-computer interfaces a few years ago: Brain-reading headbands weren’t ready for prime time. Celia Ford, Vox, 19 Feb. 2025 Crystal, who is the principal of Liberty Elementary, immediately taunts Ava, showing off her prime time slot for pleading her case for funding in front of the school board. Ile-Ife Okantah, Vulture, 13 Feb. 2025 See All Example Sentences for prime time

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

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Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 30 Mar. 2025.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Last Updated: - Updated example sentences
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