prime time
noun
1
: the time period when the television or radio audience is the largest
also
: television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
Examples of prime time in a Sentence
The program is being shown during prime time.
He's the best actor in prime time.
Recent Examples on the Web
Mind your brackets, gains and losses The fall season is prime time for tax loss harvesting, meaning that investors prune some of the worst underperformers in their taxable accounts to realize capital losses and offset capital gains.
—
Darla Mercado, Cfp®, CNBC, 31 Oct. 2024
While the first two weekends in November are usually prime time for movie releases ahead of the holidays, this year some studios are avoiding them so new titles don't get lost amidst election noise.
—Anna Spiegel, Axios, 30 Oct. 2024
The coming year is prime time for a cruise vacation, and there have never been more options for travelers looking to spend time at sea.
—Paul Brady, Travel + Leisure, 30 Oct. 2024
The end of the year is prime time for promotions as companies plan their organizational structure and budgets for the upcoming year.
—Kimberly Wilson, Essence, 24 Oct. 2024
See all Example Sentences for prime time 
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Darla Mercado, Cfp®, CNBC, 31 Oct. 2024
While the first two weekends in November are usually prime time for movie releases ahead of the holidays, this year some studios are avoiding them so new titles don't get lost amidst election noise.
—Anna Spiegel, Axios, 30 Oct. 2024
The coming year is prime time for a cruise vacation, and there have never been more options for travelers looking to spend time at sea.
—Paul Brady, Travel + Leisure, 30 Oct. 2024
The end of the year is prime time for promotions as companies plan their organizational structure and budgets for the upcoming year.
—Kimberly Wilson, Essence, 24 Oct. 2024
See all Example Sentences for prime time
Dictionary Entries Near prime time
Cite this Entry
“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 30 Nov. 2024.
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