rebrand

verb

re·brand (ˌ)rē-ˈbrand

rebranded; rebranding; rebrands

: to change or update the brand or branding of (a product, service, etc.)

After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—

Madeline Purdue

Rebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—

Jeffrey Goldberg

broadly : to publicly refer to or describe (someone or something) in a new or different way

After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —

Eve Peyser

… recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —

Warren Hoge

rebranding noun

plural rebrandings

The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve. —

Peter J. Boyer

Examples of rebrand in a Sentence

Recent Examples on the Web

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In 2011, after keeping a tight personal rein on the National Front, Le Pen was succeeded as party chief by daughter Marine, who campaigned to shed the party's enduring image as antisemitic and rebrand it as a defender of the working class. —

Elizabeth Pineau and Marine Strauss, USA TODAY, 8 Jan. 2025 Fathom Events is on track for a record-breaking 2024 with gross revenue of $145+ million, up 45% from $100 million a year ago, and plans to rebrand to Fathom Entertainment starting in January to better reflect its mission. —

Jill Goldsmith, Deadline, 16 Dec. 2024 Preceded by the al-Qaeda affiliate Jabhat al-Nusra, HTS attempted to rebrand itself in 2016 by splitting from these elements and unifying Syria's opposition forces under a single umbrella. —

Daniel R. Depetris, Newsweek, 13 Dec. 2024 The opposition force that toppled Bashar Assad’s regime this month was led by an al Qaeda offshoot, Hayat Tahrir al-Sham (HTS), which has tried to rebrand itself as a more moderate Islamist movement, but will have to prove itself in power. —

Brad Dress, The Hill, 13 Dec. 2024 See all Example Sentences for rebrand