: orally communicated
also
: generated from or reliant on oral publicity
word-of-mouth customers
a word-of-mouth business
: oral communication
especially
: oral often inadvertent publicity
Examples of word-of-mouth in a Sentence
Adjective
not having the money to run ads, the restaurant relies on word-of-mouth publicity
Recent Examples on the Web
Kaitlyn Yarborough, Southern Living, 3 Apr. 2025
Yet, many entrepreneurs rush the broker selection process, relying on word-of-mouth referrals, skipping due diligence, and signing agreements without fully understanding the terms.
—Lien De Pau, Forbes.com, 2 Apr. 2025
Branden Abushanab, Forbes, 14 Mar. 2025
Thanks to word of mouth, one of Goodyear's friends spotted a person matching the description Goodyear offered and got the license plate number of the person's vehicle.
—Doc Louallen, ABC News, 18 Feb. 2025
See All Example Sentences for word-of-mouth
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Adjective
The footprint expanded over time to accommodate its word-of-mouth local popularity and ever-lengthening waiting list.
—Kaitlyn Yarborough, Southern Living, 3 Apr. 2025
Yet, many entrepreneurs rush the broker selection process, relying on word-of-mouth referrals, skipping due diligence, and signing agreements without fully understanding the terms.
—Lien De Pau, Forbes.com, 2 Apr. 2025
Noun phrase
The Impact Of Online Reviews For Consumer Decision Making
Online reviews serve as a modernized form of word of mouth wherein the goal of online reviews is to reduce uncertainty about a service or product, which encourages customers to adopt such products or services.
—Branden Abushanab, Forbes, 14 Mar. 2025
Thanks to word of mouth, one of Goodyear's friends spotted a person matching the description Goodyear offered and got the license plate number of the person's vehicle.
—Doc Louallen, ABC News, 18 Feb. 2025
See All Example Sentences for word-of-mouth
Cite this Entry
“Word-of-mouth.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/word-of-mouth. Accessed 17 Apr. 2025.
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