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allure

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verb

Synonym Chooser

How is the word allure different from other verbs like it?

Some common synonyms of allure are attract, captivate, charm, enchant, and fascinate. While all these words mean "to draw another by exerting a powerful influence," allure implies an enticing by what is fair, pleasing, or seductive.

an alluring smile

When might attract be a better fit than allure?

Although the words attract and allure have much in common, attract applies to any degree or kind of ability to exert influence over another.

students attracted by the school's locale

How are the words charm and captivate related as synonyms of allure?

Charm implies the power of casting a spell over the person or thing affected and so compelling a response, but it may, like captivate, suggest no more than evoking delight or admiration.

charmed by their hospitality
her performances captivated audiences

When can enchant be used instead of allure?

While in some cases nearly identical to allure, enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject.

hopelessly enchanted by her beauty

When would fascinate be a good substitute for allure?

While the synonyms fascinate and allure are close in meaning, fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist.

a story that continues to fascinate children

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of allure
Noun
Related Articles Apple shares are losing haven allure as headwinds deter bulls Magid: Apple, Google offering compromises on controversial age assurance policies Two tech titans have crafted a deal for the purchase of a big San Jose office building. Bloomberg, The Mercury News, 13 Mar. 2025 Starting on the Monterey Peninsula, hardly two hours south of the Golden Gate, few resorts can compete with the allure of Pebble Beach. Visit California, AFAR Media, 12 Mar. 2025
Verb
The film argues that companies are keeping consumers in a vicious shopping cycle: alluring advertising encourages people to buy ever more, and products are designed to fall apart quickly, further reinforcing the cycle. Esha Chhabra, TIME, 27 Nov. 2024 Brand previous tried to allure adult snackers The brand has recently aimed to allure adults through recent limited edition flavors. Anthony Robledo, USA TODAY, 23 Oct. 2024 See All Example Sentences for allure
Recent Examples of Synonyms for allure
Noun
  • Boasberg blocked their deportation, prompting an immediate appeal from the Justice Department.
    Elliot Spagat, Chicago Tribune, 16 Mar. 2025
  • Mercedes Formula One driver Andrea Kimi Antonelli has climbed up one position from fifth to secure fourth place at the Australian Grand Prix after the five-second penalty was reversed following an appeal by his team.
    Mark Davis, Newsweek, 16 Mar. 2025
Verb
  • Perhaps this is why Trump seems instead to have landed on a strategy of trying to charm Greenlanders into voting for independence from Denmark.
    Louise Bokkenheuser, The New Yorker, 11 Mar. 2025
  • While some people were charmed by the video, others were more critical.
    Adrianna Rodriguez, USA TODAY, 10 Mar. 2025
Verb
  • Just be sure they're not too tempted to eat only gummy worms for breakfast!
    Kimberly Stoney, Parents, 19 Mar. 2025
  • This often tempts developers to prototype in Python before implementing production-grade Rust solutions. 5.
    Amandeep Midha, Forbes, 19 Mar. 2025
Verb
  • TikTok users were fascinated by the video, awarding it more than 561,000 likes and a whopping 7.3 million views, as thousands of commenters asked questions about the process.
    Thomas G. Moukawsher, Newsweek, 21 Mar. 2025
  • Seth had seen other successful you-pick farms in the area and was fascinated by the idea of re-creating the Netherlands' iconic flower fields in Alabama.
    Cameron Beall, Southern Living, 18 Mar. 2025
Verb
  • Before the start of Season 5, there was a flurry of transfers as the two newest teams — Brazil and Italy — lured some top talent away from the highest-performing teams of recent years.
    Andrew Rice, The Athletic, 13 Mar. 2025
  • For the new season, Hacks has lured Hacks Julianne Nicholson, Michaela Watkins, Bresha Webb, Robby Hoffman, and Eric Balfour for guest starring roles.
    Lynette Rice, Deadline, 11 Mar. 2025
Noun
  • Merrick was an object of fascination during his life, and his story resonated beyond his lifetime.
    Borys Kit, The Hollywood Reporter, 11 Mar. 2025
  • As the Oscar-winning run of The Brutalist also recently showed, the length of movies remains a perennial subject of fascination among media and moviegoers alike.
    Dade Hayes, Deadline, 9 Mar. 2025
Verb
  • The goal for Boca Raton officials is to entice not just various wealthy industries but to bring in new residents and tourists, too.
    Abigail Hasebroock, Sun Sentinel, 16 Mar. 2025
  • How fast that figure ascends is somewhat dependent on mortgage rates — lower rates would entice more existing owners to sell.
    Nerdwallet, Orange County Register, 10 Mar. 2025
Verb
  • Instinct says to seduce with a decadent chocolate treat, but sadly, my Valentine for the past 20 years isn’t the biggest chocolate lover.
    Martin Sorge, Chicago Tribune, 11 Feb. 2025
  • Raúl Castillo plays against type and makes for a menacing, unstoppable presence in a genre homage that’s yell-at-the-scream enjoyable and seduces with its terrific cinematography from Daniel Katz.
    Randy Myers, The Mercury News, 7 Mar. 2025

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Cite this Entry

“Allure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/allure. Accessed 26 Mar. 2025.

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