Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure Mandel Ngan | Afp | Getty Images Trump in a Truth Social post encouraged more foreign spending in the U.S., assuring that investors can bet on his economic agenda long term. Kevin Breuninger,dan Mangan,ruxandra Iordache, CNBC, 4 Apr. 2025 The village trustees race featured one new face with two returning board members, though with three candidates on the ballot and with three open slots, all candidates were assured victory. Jesse Wright, Chicago Tribune, 3 Apr. 2025 The deal collapses Lee assured Brody that Allen would not be involved in the management of the bar, Brody says in a counterclaim filed in February against Euphoric and UniKC. David Hudnall, Kansas City Star, 3 Apr. 2025 In response to concerns, Williams argued that the new fire station would be an investment in better fire service and that central fire had assured the staffing shortage would not affect service. Luis Melecio-Zambrano, Mercury News, 3 Apr. 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • William Shatner had some less than reassuring words of advice for Gayle King ahead of her journey into space.
    Ashley Hume, FOXNews.com, 28 Mar. 2025
  • The meeting, in which Xi reassured global investors about the country’s economic prospects to arrest a slide in foreign investment, comes just days before US President Donald Trump is due to announce a mega batch of tariffs targeting America’s many trading partners.
    John Liu, CNN Money, 28 Mar. 2025
Verb
  • Thompson also weighed in on Bernie Sanders' criticisms of the oligarchy, urging corporate leaders to step up against the president's chaotic economic policies to ensure stable growth.
    Hannah Parry, MSNBC Newsweek, 10 Apr. 2025
  • This strategic move into media ventures underscores Ronaldo’s ambition to solidify his influence in the entertainment industry, ensuring his brand’s longevity well beyond his soccer career.
    Naman Ramachandran, Variety, 10 Apr. 2025
Verb
  • Huckleberry Cobbler is a true surprise with a burst of wild berries and comforting spice, weaving together bright sweetness, tart Huckleberry, and rich streusel flavors.
    Amber Love Bond, Forbes.com, 3 Apr. 2025
  • So when Bass and other politicians crow about speedily taking care of one part of reconstituting fire areas, survivors of these and future fires easily see how empty even comforting words can be.
    Thomas Elias, Mercury News, 1 Apr. 2025
Verb
  • But Coventry, unlike one of her challengers for the Presidency, has not gone so far as to guarantee that Africa will be attributed a Games during the next decade.
    Blythe Lawrence, Forbes.com, 30 Mar. 2025
  • Although nothing is guaranteed, players can use this boost on a heavy favorite.
    Ron Estes, MSNBC Newsweek, 29 Mar. 2025
Verb
  • Made with silicone, this teether has a variety of textures that are meant to soothe a baby’s sore gums.
    Laura Lu, Parents, 29 Mar. 2025
  • Crafting and DIYs have surged this year, thanks to a rise in adult hobbies as people look for soothing ways to fill their free time.
    Sophia Beams, Better Homes & Gardens, 27 Mar. 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 14 Apr. 2025.

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