Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure In the Variety interview, Alt assured unhappy customers that a campaign is under way to fulfill orders as quickly as possible. Jazz Monroe, Pitchfork, 4 June 2025 For nearly two months, coaches have assured Jones the hits would eventually fall. Zack Meisel, New York Times, 2 June 2025 Singh assured investors that his company was generating $650,000 to $1 million a month in revenue between 2019 and 2023 — and that their investments were safe and growing in value, according to court records and the FBI. Jay Weaver, Miami Herald, 2 June 2025 Earhart assured her that all contingencies had been considered. Laurie Gwen Shapiro, New Yorker, 2 June 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • Less Is More In an effort to reassure, many leaders flood teams with excessive updates, data, dashboards and updates, ironically creating confusion instead of clarity.
    David Meade, Forbes.com, 6 June 2025
  • The network evening newscasts are still considered the flagships of the broadcast news divisions, the anchor chairs where legends like Cronkite, Jennings, Brokaw, Walters and Rather informed the nation day in and day out, and reassured them in times of tumult and crisis.
    Alex Weprin, HollywoodReporter, 5 June 2025
Verb
  • Controlling a fire means ensuring that the fire can't spread or cross the containment line.
    CA WILDFIRE BOT, Sacbee.com, 9 June 2025
  • Thinly sliced raw white onion and dill pickles bring the flavors into focus, ensuring nothing feels too heavy.
    Jenn Harris, Los Angeles Times, 9 June 2025
Verb
  • The bright colors and cute animal faces are welcoming and will make your little one feel comforted when they’re still getting used to the potty.
    Kara Nesvig, Parents, 12 June 2025
  • This can involve placing your hand on your chest, cheek or belly to offer gentle, comforting contact.
    Mark Travers, Forbes.com, 12 June 2025
Verb
  • Though no losses are never guaranteed, trade structures can guarantee a max loss of a position, using things like call and put spreads to cap downside.
    Alexander S. Blume, Forbes.com, 10 June 2025
  • These Quince flats are made with American cow leather and are guaranteed to be soft, but the real beauty is in the breathable design so your feet won’t get sweaty.
    Michelle Tchea, Travel + Leisure, 7 June 2025
Verb
  • In addition to yoga, guests can immerse themselves in floating sound baths, a tranquil, multisensory experience that combines gentle sound therapy with the soothing sensation of water for deep relaxation.
    Roger Sands, Forbes.com, 10 June 2025
  • The color expert points out the hue's soothing nature and refreshing vibe that turn an ordinary bathroom into a personal retreat.
    Maria Sabella, Better Homes & Gardens, 7 June 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 17 Jun. 2025.

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