as in switcheroo
US
a selling method in which a customer is attracted by the advertisement of a low-priced product but then is encouraged to buy a more expensive one
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Recent Examples of bait and switch
The fake movie would be promoted and then audiences would get the bait and switch of a lifetime in the theater.
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Zack Sharf, Variety, 25 July 2024
This one’s cheerfully grandiose title is, unsurprisingly, a bait and switch: These are sad songs, small in scope and size (none run past four minutes).
—Jonathan Bernstein, Rolling Stone, 4 July 2024
It was passed because hundreds of thousands of people are duped into bait and switch contracts with variable rates.
—Reader Commentary, Baltimore Sun, 6 May 2024
This was the essential bait and switch of couples therapy.
—Leslie Jamison, The New Yorker, 15 Jan. 2024
See all Example Sentences for bait and switch 
Zack Sharf, Variety, 25 July 2024
This one’s cheerfully grandiose title is, unsurprisingly, a bait and switch: These are sad songs, small in scope and size (none run past four minutes).
—Jonathan Bernstein, Rolling Stone, 4 July 2024
It was passed because hundreds of thousands of people are duped into bait and switch contracts with variable rates.
—Reader Commentary, Baltimore Sun, 6 May 2024
This was the essential bait and switch of couples therapy.
—Leslie Jamison, The New Yorker, 15 Jan. 2024
See all Example Sentences for bait and switch
Recent Examples of Synonyms for bait and switch
Noun
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Here are the entertainment industry’s top debacles, switcheroos, failures and downward trends of the year.Ryan Faughnder, Los Angeles Times, 24 Dec. 2024
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The switcheroo mainly involves six bolts for the main subframe, a few 100-pin electric connectors, water lines, a hydraulic link for the gearbox and a cable for the clutch.IEEE Spectrum, IEEE Spectrum, 24 Nov. 2024
Noun
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Jim Harbaugh has team primed for playoff run Jan. 6, 2025 The Chargers led the league with 17.7 points allowed per game, making a dramatic turnaround from their No. 24 rank last season.Thuc Nhi Nguyen, Los Angeles Times, 9 Jan. 2025
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That was a stunning and welcomed turnaround from 2023.Barry Jackson, Miami Herald, 8 Jan. 2025
Noun
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The regular-season finale tape alone should not determine who wins the job — and Spagnuolo has been quick all year to flip-flop the two during the game, even going to Keith Taylor in the red zone.Sam McDowell, Kansas City Star, 6 Jan. 2025
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That 30-24 loss and the Buccaneers’ 48-14 trouncing of Carolina led to a flip-flop in the NFC South standings.Mike Jones, The Athletic, 5 Jan. 2025
Noun
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Pakistan’s frustrations with the Taliban represent a sharp turnabout.Zia ur-Rehman, New York Times, 1 Jan. 2025
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Could an election spark such a dramatic turnabout for the nation’s entrepreneurs?Paul Davidson, USA TODAY, 30 Dec. 2024
Noun
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Syria The large question hanging over our Syria policy is whether the rebel group chiefly responsible for toppling the Assad regime, Hayat Tahrir al-Sham, or Organization for the Liberation of the Levant, is sincere in its renunciation of terrorism and Taliban-style Islamism.Bret Stephens, The Mercury News, 12 Dec. 2024
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Yamaguchi’s spirituality and renunciation of materialism still found its way into his artistic practice.Nathan Pugh, Smithsonian Magazine, 19 Dec. 2024
Noun
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Read More: How Thailand’s Deputy Prime Minister Pushed Through Asia’s First Cannabis Legalization Cannabis advocacy groups and businesses have voiced their opposition to the policy volte-face, staging rallies and threatening a legal challenge against the premier.Pathom Sangwongwanich / Bloomberg, TIME, 27 June 2024
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The policy volte-face is another blow to Thailand’s nascent cannabis industry after decriminalization was pitched as a way to boost agricultural income and wellness tourism.TIME, TIME, 10 May 2024
Noun
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Subscriptions like Billie cover this for you without a second thought.Sabina Wizemann, Good Housekeeping, 30 Nov. 2022
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In America, the allure of material comfort is accepted without a second thought.Sarah Zhang, The Atlantic, 20 Nov. 2022
Noun
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The retraction notices alert readers to those publications.IEEE Spectrum, IEEE Spectrum, 30 Dec. 2024
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Several months later, Beth disavowed her complaints in a retraction posted to McSweeney’s.Gary Baum, The Hollywood Reporter, 20 Nov. 2024
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Cite this Entry
“Bait and switch.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/bait%20and%20switch. Accessed 18 Jan. 2025.
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