as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Recent Examples of lucrative
Darnold was playing himself into a lucrative contract until his final two games.
—
Ryan Morik, Fox News, 1 Feb. 2025
The ex-mayor, her romantic partner Andre Jones and father-son business duo David and Andy Duong are accused of coordinating a plot to influence the outcome of the 2022 mayoral election and later secure for the Duong family access to lucrative city contracts for housing and waste management.
—Shomik Mukherjee, The Mercury News, 6 Feb. 2025
That on-the-field success has parlayed into a lucrative podcasting gig, acting jobs, endorsements and more.
—Kyle Feldscher, CNN, 5 Feb. 2025
Alvarez vs Paul would be an incredibly lucrative fight and could be true — at least according to the rumor presented on X.
—Anders Fogh Rasmussen, Newsweek, 5 Feb. 2025
See all Example Sentences for lucrative 
Ryan Morik, Fox News, 1 Feb. 2025
The ex-mayor, her romantic partner Andre Jones and father-son business duo David and Andy Duong are accused of coordinating a plot to influence the outcome of the 2022 mayoral election and later secure for the Duong family access to lucrative city contracts for housing and waste management.
—Shomik Mukherjee, The Mercury News, 6 Feb. 2025
That on-the-field success has parlayed into a lucrative podcasting gig, acting jobs, endorsements and more.
—Kyle Feldscher, CNN, 5 Feb. 2025
Alvarez vs Paul would be an incredibly lucrative fight and could be true — at least according to the rumor presented on X.
—Anders Fogh Rasmussen, Newsweek, 5 Feb. 2025
See all Example Sentences for lucrative
Thesaurus Entries Near lucrative
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 21 Feb. 2025.
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