as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause
the newspaper's local stories are often thinly disguised puffery for area businesses
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Example Sentences
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Recent Examples of puffery
That conclusion may sound preposterously quaint to some, unwelcome advice to a few, ridiculous puffery or an impossible goal to still others.
—
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See All Example Sentences for puffery
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See All Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
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So the hype around that show undoubtedly drove the bigger audience.—
Toni Fitzgerald,
Forbes,
11 Mar. 2025
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The news of Khaled’s appointment comes just days after the league announced a partnership with Roc Nation International that will make Khaled the league’s chief hype officer for the U.S. events this upcoming season.—
Eric Jackson for Sportico,
Robb Report,
10 Mar. 2025
Noun
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The deal is said to encompass 50 percent of both publishing and master rights, with the right of publicity included.—
Shirley Halperin for The Hollywood Reporter,
Robb Report,
1 Mar. 2025
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Related Stories News Blackpink Add Additional Shows to 10-City Summer 2025 Stadium World Tour The deal is said to encompass 50 percent of both publishing and master rights, with the right of publicity included.—
Shirley Halperin,
The Hollywood Reporter,
28 Feb. 2025
Noun
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Examples of expenses include materials, labor, equipment, packaging, shipping, advertising, traveling and business subscriptions.—
Dr. Jenny Woo, Contributor,
CNBC,
10 Mar. 2025
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To Media Matters, the legal assault is an attempt to shift the blame over the X hemorrhaging advertising revenue.—
Bobby Allyn,
NPR,
10 Mar. 2025
Noun
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Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO, as measured by searches for brands after an ad aired.—
Russell Leung,
CNBC,
11 Mar. 2025
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Compatible with both Apple and PC systems as well as mobile and desktop devices, this app blocks all forms of advertisements.—
StackCommerce Team (Sponsored),
PCMAG,
11 Mar. 2025
Cite this Entry
“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 15 Mar. 2025.
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