as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians
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Recent Examples of tagline
Awards, awards, awards should be the tagline for the bar as it's racked up an impressive two dozen, at least, including ranking #12 on The World's 50 Best Bars List 2024.
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Lauren Mowery, Forbes, 22 Jan. 2025
Helo’s tagline, ‘For a Better Future’, encapsulates its ethos: empowering users to master their finances through smarter habits and innovative technology.
—Kyle J. Russell, USA TODAY, 29 Jan. 2025
This tagline was introduced in 2024 as part of a brand transformation for the company and Mazda has the long standing motto, Zoom-Zoom; which is being revived for 2025.
—Tony Leopardo, The Mercury News, 19 Jan. 2025
By testing short video clips and taglines across various demographics, the campaign demonstrated its effectiveness in positively shifting opinions about transgender people.
—Forbes, 17 Jan. 2025
See All Example Sentences for tagline
Lauren Mowery, Forbes, 22 Jan. 2025
Helo’s tagline, ‘For a Better Future’, encapsulates its ethos: empowering users to master their finances through smarter habits and innovative technology.
—Kyle J. Russell, USA TODAY, 29 Jan. 2025
This tagline was introduced in 2024 as part of a brand transformation for the company and Mazda has the long standing motto, Zoom-Zoom; which is being revived for 2025.
—Tony Leopardo, The Mercury News, 19 Jan. 2025
By testing short video clips and taglines across various demographics, the campaign demonstrated its effectiveness in positively shifting opinions about transgender people.
—Forbes, 17 Jan. 2025
See All Example Sentences for tagline
Cite this Entry
“Tagline.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/tagline. Accessed 13 Mar. 2025.
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