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Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic".
Examples of demographic in a Sentence
Kurt Allen, Forbes.com, 2 Apr. 2025
The scam underworld, analysts say, is agile and professional, and is rapidly expanding cyber fraud operations through illicit online marketplaces to target new demographics of victims.
—Teele Rebane, CNN Money, 2 Apr. 2025
Sindiswa Mabunda, Forbes.com, 4 Apr. 2025
But even if Ishiba manages to garner the necessary political support for more defense spending, Japan will have to face the dire demographic headwinds.
—Tom Le, Foreign Affairs, 28 Mar. 2025
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Cite this Entry
“Demographic.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/demographic. Accessed 11 Apr. 2025.
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demographic
adjective
ˌdem-ə-
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