1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
Synonyms & Similar Words
3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Example Sentences
Examples are automatically compiled from online sources to
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Recent Examples of gimmick
Mega Evolution was the first major battle gimmick, introduced back in Generation 6, and it's still looked back upon fondly by fans.
—
Ryan Woodrow, Newsweek, 28 Feb. 2025
The suit also alleges the use of other gimmicks, such as vapes with LED touchscreens and Bluetooth connectivity, to appeal to younger, more tech-savvy people.
—Mary Walrath-Holdridge, USA TODAY, 24 Feb. 2025
It’s being kept alive by format changes and gimmicks.
—Marcus Thompson Ii, The Athletic, 15 Feb. 2025
No gimmicks, no shortcuts, just steel that means business.
—Colin Bedell, Them, 12 Feb. 2025
See All Example Sentences for gimmick
Ryan Woodrow, Newsweek, 28 Feb. 2025
The suit also alleges the use of other gimmicks, such as vapes with LED touchscreens and Bluetooth connectivity, to appeal to younger, more tech-savvy people.
—Mary Walrath-Holdridge, USA TODAY, 24 Feb. 2025
It’s being kept alive by format changes and gimmicks.
—Marcus Thompson Ii, The Athletic, 15 Feb. 2025
No gimmicks, no shortcuts, just steel that means business.
—Colin Bedell, Them, 12 Feb. 2025
See All Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
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Shane Millan admitted to forcing several women to expose their chest with the ruse of checking for tattoos A U.S. Border Patrol agent has admitted to forcing several migrant women to expose their breasts while processing their paperwork during their entry into the country in 2023.—
Samira Asma-Sadeque,
People.com,
11 Mar. 2025
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The idea of doctors posing as podcasters to make men more suggestible is already a winner, but the language the doctors employ to complete the ruse ratchets up the comedy.—
Joe Berkowitz,
Vulture,
26 Jan. 2025
Noun
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Why Trust Southern Living Amanda Ogle is a writer for Southern Living who writes product reviews across a range of categories, including travel gear, kitchen gadgets, organization, crafting, home decor, furniture, and fashion.—
Amanda Ogle,
Southern Living,
11 Mar. 2025
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The Restore 3 is a sunrise alarm and a sound machine all rolled into one gadget.—
Louryn Strampe,
WIRED,
10 Mar. 2025
Noun
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A little more than four hours in the air without a hitch.—
Jordan McPherson,
Miami Herald,
4 Mar. 2025
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The Ritz-Carlton spans 144 acres of property and went through its own massive renovation in 2021 ensuring that fan favorite events from poolside parties to the Grand Finale Dinner at Michelin starred Blue by Eric Ripert and more could continue without a hitch.—
Alissa Fitzgerald,
Forbes,
26 Feb. 2025
Noun
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The military declares martial law in the town as Daniels and his fellow scientists race to develop a cure, even as the nefarious McClintock schemes to bomb Cedar Creek to smithereens to contain the virus.—
Ars Technica,
Ars Technica,
14 Mar. 2025
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The White Van is a kinetic heist thriller following a troubled young woman who is lured into a criminal scheme that leaves her wanted for bank robbery and hunted by a corrupt cop who doesn’t want justice – but wants the money for himself.—
Anthony D'Alessandro,
Deadline,
13 Mar. 2025
Noun
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While misinformation and distortion of facts become tools of manipulation, documentary filmmaking reminds us of the power of truth.—
Matthew Carey,
Deadline,
9 Mar. 2025
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What to watch: Scores of health tech companies now advertise tools, often driven by artificial intelligence, aimed at cutting down provider workload by automating administrative tasks.—
Maya Goldman,
Axios,
9 Mar. 2025
Noun
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Varnado had been previously arrested on March 25, 2024, on domestic violence charges that included second-degree breach of peace and risk of injury to a minor, court records show.—
Kellie Love,
Hartford Courant,
19 Mar. 2025
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Patients with depression also have a higher risk of these skin conditions, according to 2024 research.—
Mara Santilli,
Flow Space,
19 Mar. 2025
Noun
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This chip also drives many of the phone's artificial intelligence features, and allows the Pixel 9a to take advantage of all the same AI camera tricks introduced on the Pixel 9 smartphones in 2024.—
Julian Chokkattu,
WIRED,
19 Mar. 2025
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This cat's trick shouldn't be too much of a surprise as many videos of felines opening doors have flooded social media in recent years.—
Dan Perry,
Newsweek,
18 Mar. 2025
Noun
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Where Communication Breaks Down One of the biggest pitfalls in the co-op governance model is the lack of unified messaging between the G&T and local co-ops.—
Marcus Squier,
Forbes,
10 Mar. 2025
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Medicare coverage could be another pitfall for seniors whose benefit checks are subject to the 100% clawback, experts said.—
Aimee Picchi,
CBS News,
10 Mar. 2025
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 23 Mar. 2025.
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