1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
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3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Examples Sentences
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Recent Examples of gimmick
With this revamp, which was revealed Tuesday, the company joins a wave of major platforms moving AI from an embellishment, gimmick or experiment to the very core of its shopping experience.
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Adriana Lee, WWD, 15 Oct. 2024
This is also why offering a chat interface for an existing SaaS product is generally considered to be a gimmick.
—Alston Lin, Forbes, 24 Oct. 2024
Sometimes its experiments feel more like gimmicks, like putting barrels in F1 wind testing tunnels.
—Jonah Flicker, Robb Report, 20 Oct. 2024
The Victoria’s Secret Fashion Show returns at a moment when fashion-tainment — fashion-as-entertainment, which the brand practically invented — is at an all-time high, especially on the runway, where there are gimmicks galore.
—Ana Colon, refinery29.com, 17 Oct. 2024
See all Example Sentences for gimmick 
Adriana Lee, WWD, 15 Oct. 2024
This is also why offering a chat interface for an existing SaaS product is generally considered to be a gimmick.
—Alston Lin, Forbes, 24 Oct. 2024
Sometimes its experiments feel more like gimmicks, like putting barrels in F1 wind testing tunnels.
—Jonah Flicker, Robb Report, 20 Oct. 2024
The Victoria’s Secret Fashion Show returns at a moment when fashion-tainment — fashion-as-entertainment, which the brand practically invented — is at an all-time high, especially on the runway, where there are gimmicks galore.
—Ana Colon, refinery29.com, 17 Oct. 2024
See all Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
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But the photos only tell half of the story how White pulled off an elaborate ruse to surprise Dobrev with his proposal.Alli Rosenbloom, CNN, 30 Oct. 2024
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Though the establishment allegedly tried to lure Edward away from Wallis with fantastical tales about her to smear her reputation, the ruse didn’t work.Rachel Burchfield, People.com, 28 Oct. 2024
Noun
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Kodak Mobile Film Scanner Amazon 10 Kodak Mobile Film Scanner $35 Amazon $35 Nordstrom The family archivist will appreciate this handy little gadget, which scans old negatives and saves them straight to your giftee’s iPhone or Android.Jessica Kasparian, SELF, 5 Nov. 2024
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Last year the agency also launched a podcast called CISA Live, whose monthly episodes offer the same message alongside discussions of Chinese cyber threats and advice on what gadgets to buy as gifts for the holidays.Simon Shuster, TIME, 2 Nov. 2024
Noun
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With confetti colors and an appealing blocky design (buffered by rounded edges), these statement pieces are easy to clean and light enough to be moved from playroom to patio without a hitch.Shoko Wanger, Architectural Digest, 5 Nov. 2024
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The album’s rollout went off without a hitch, a far cry from the days of long delays and false starts.Jeff Ihaza, Rolling Stone, 1 Nov. 2024
Noun
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The stunning corruption scheme finally came to an end in September 2013, when authorities tricked his NCIS mole into thinking the most serious investigations had been closed and then invited Francis to San Diego for a meeting with Navy officials.Alex Riggins, The Mercury News, 6 Nov. 2024
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Western intelligence agencies believe that Russian operatives orchestrated the scheme to plant incendiary devices in parcels bound for North America, according to officials.Thomas G. Moukawsher, Newsweek, 5 Nov. 2024
Noun
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On the white marble counter of the open kitchen lie six or seven tools neatly arranged by size, including a power drill, a hammer, and a handsaw.Suzanne Seggerman, Curbed, 14 Nov. 2024
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More digital tools than ever before have come to market to address the ongoing loneliness epidemic.Allie Volpe, Vox, 14 Nov. 2024
Noun
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Injecting diamond particles into the atmosphere could provide the benefits of sulfur dioxide while curbing some of the risks, said a study published in the journal Geophysical Research Letters.Devika Rao, theweek, 12 Nov. 2024
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Satellite firms like SpaceX and other countries have envisioned operating tens of thousands of internet satellites in Earth’s low orbit, raising the risk of interference even more.Michael Kan, PCMAG, 12 Nov. 2024
Noun
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But note the fun trick of resizing or even rotating the cloned objects: People Beautifier PhotoDirector's People Beautifier tool has four subsets: Face Tools, Face Deblur, Body Shaper, and Skin Smoother.PCMAG, PCMAG, 12 Nov. 2024
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For example, have the dog chase a ball or do a trick and reward the behaviors.Thomas G. Moukawsher, Newsweek, 5 Nov. 2024
Noun
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Both candidates have reasons to be optimistic, as well as potential pitfalls.Arpan Lobo, Detroit Free Press, 5 Nov. 2024
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However, choosing this route came with a myriad of pitfalls.Jason Fanelli, Rolling Stone, 5 Nov. 2024
Thesaurus Entries Near gimmick
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 22 Nov. 2024.
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