1
as in ruses
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadgets
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
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3
as in hitches
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Merriam-Webster unabridged
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